Livstory on Shark Tank Romania

Some chapters of a business are written in the spotlight. On November 21, 2023, Livstory appeared on Imperiul Leilor (Shark Tank Romania). Mihaela Barbu and Liviu Enache presented the brand to the investors, seeking 75,000 euros for 10% of the company. But the story presented there had begun long before. A fascination with bean-to-bar chocolate led to experiments, equipment, dozens of tests, and eventually the building of a micro-factory in Brașov. At Imperiul Leilor, Livstory captured the interest of several investors. There were multiple proposals, including offers of 100,000 euros, yet the founders ultimately decided not to accept the investment. Viewed today, the appearance represents more than just a few minutes of television. It is a snapshot of Livstory at a specific moment in its existence. A chapter in a story that has continued to evolve. New products followed. More awards. Other markets. New people who have carried the story forward. But something remains from the very idea that made Livstory worth building from the start: curiosity about what a cocoa bean can become.